| Better understand how your ads are performing | | Since you've linked Google Analytics and Google Ads, delivering more effective ads is easier than ever. Get the insights you need to improve your ads with these Google Ads reports available only in your Analytics account. | | | | | See what happens after customers click on your ads. Better understand their paths to conversion, or learn where non-converters abandon your site. | | | Check out these reports to uncover new insights that can help you improve your ads: | | | • | View the Campaigns report to see which ad campaigns are driving actions you care about on your site. | | • | Explore the Keywords report to check which search keywords have high bounce rates, and which lead to revenue. | | • | See the Search Queries report for the top search phrases that lead to your ad being displayed. | | | | To learn more about how you can improve the performance of your ads using Analytics, download the "Linking analytics and ads" playbook. | | | See you online, | | The Google Analytics Team | | | | | | | 
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