Selasa, 15 September 2020

Three ways to manage your data in Google Analytics

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Control data settings in your account
To help you control how data is used in your Analytics account, there are a variety of settings you can adjust at any time.
 
Manage the data settings in your account to control how you collect, retain, and share data. You can anonymize IP addresses for your Web property and set data retention periods.
 
Choose whether your data from Analytics is used for ads personalization. Control ads personalization at the event, session or property level.
 
Delete data from Analytics for any reason or any time. You can delete your data from Analytics servers, disable data collection, and delete data for individual users.
For more information about data privacy and security in Analytics, visit our Help Center.
See you online,
The Google Analytics Team
 
 
 

Selasa, 12 Mei 2020

Resources to help your business through COVID-19

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
Google Analytics
Understand the impact to your business
As communities around the world respond to COVID-19, we know this time presents unique challenges to your business. To help, we've put together some useful resources to help you get insights into how customer behavior has changed and then take action to update your marketing strategy.
Below are three steps you can take for your business:
Visit our resource hub: A collection of resources designed specifically for small and medium businesses including tips on adapting to new customer behavior and tools to manage a business remotely, like Google Meet. Learn more.
Monitor change with Google Analytics: Use Analytics reporting shortcuts to quickly surface your most important metrics so you can understand changes in user behavior and navigate disruptions to your business faster. Learn more.
Quickly add a banner with Google Optimize: You can now use Optimize to add a banner at the top of your website to keep your customers informed of changes to your business such as hours, shipping policies, and more. Learn more.
Find more measurement tools and tips to help you navigate the coming months here.
The Google Analytics Team
 
 
 

Kamis, 27 Februari 2020

Learn more about our updated Terms of Service

Google
Updating Our Terms of Service
We're improving our Terms of Service and making them easier for you to understand. The changes will take effect on March 31, 2020, and they won't impact the way you use Google services.
For more details, we've provided a summary of the key changes and Frequently Asked Questions. At a glance, here's what this update means for you:
Improved readability: While our Terms remain a legal document, we've done our best to make them easier to understand, including by adding links to useful information and providing definitions.
Better communication: We've clearly explained when we'll make changes to our services (like adding or removing a feature) and when we'll restrict or end a user's access. And we'll do more to notify you when a change negatively impacts your experience on our services.
Adding Google Chrome, Google Chrome OS and Google Drive to the Terms: Our improved Terms now cover Google Chrome, Google Chrome OS, and Google Drive, which also have service-specific terms and policies to help you understand what's unique to those services.
No changes to our Privacy Policy: We're not making any changes to the Google Privacy Policy and we haven't made any changes to the way we treat your information. As a reminder, you can always visit your Google Account to review your privacy settings and manage how your data is used.
If you're the guardian of a child under the age required to manage their own Google Account and you use Family Link to manage their use of Google services, please take some time to discuss these changes with them.
And of course, if you don't agree to our new Terms and what we can expect from each other as you use our services, you can find more information about your options in our Frequently Asked Questions.
Thank you for using Google's services.
Your Google team

Kamis, 07 November 2019

Changes to YouTube’s Terms of Service

YouTube
We're updating our Terms of Service ("Terms") to improve readability and transparency. This update does not change the Google Privacy Policy, nor the way we collect and process your data.
We've provided a summary of key changes but here's what you can expect:
Terms that are clearer and easier to understand with useful links to help you navigate YouTube and better understand our policies.
Expanded commitments to notify you about changes that may affect you, such as product updates or future changes to the Terms; and
Better alignment between our Terms and how YouTube works today.
The new Terms will take effect on 10 December, 2019. Please make sure you read the updated Terms carefully. If you would like more information, you can find additional information in our Help Center.
If you allow your child to use YouTube Kids, then please note that you are agreeing to the new Terms on behalf of your child as well.
You can always review your privacy settings and manage how your data is used by visiting your Google Account.
Thank you for being part of the YouTube community!
© 2019 Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043.
You have received this mandatory service announcement to update you about important changes to the YouTube Terms.

Rabu, 18 September 2019

Use a Smart List to get more conversions

Use machine learning in Google Analytics to help you get more conversions.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
                                                                                                                                                                                                                                                                                                                                                                                                                      
Google Analytics
Maximize your conversions with machine learning
A Smart List is an audience that Google Analytics creates for you automatically. Using advanced machine learning, Analytics predicts which of your website visitors are most likely to convert in the future and adds them to an audience that you can then re-engage with Google Ads.
Analytics generates your Smart List using insights about your visitors and their activity on your site. Your list updates on a daily basis, so that visitors are automatically added and removed based on the latest available signals. This enables you to show ads to your highest potential customers, which can result in more conversions without an increase in budget.
Spend less time building the right audience lists for your business. Let Analytics do the work for you.
See you online,
The Google Analytics Team

Sabtu, 14 September 2019

Set up goals to measure success

Use goals to better understand how each marketing campaign drives revenue.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
                                                                                                                                                                                                                                                                                                                                                                                                                      
Google Analytics
Use goals to measure return on ad spend and more
Goals in Google Analytics let you measure how often visitors complete specific actions on your website. From sign-ups, to purchases, to downloads, create preset or custom goals in Analytics and monitor the actions that drive revenue for your business.
Once you create a goal, you can:
Understand your true return on ad spend from each ad campaign. Assign a monetary value to each goal and see how much an ad conversion is really worth to your business. Learn more.
Learn what steps your users follow to complete specific actions. Measure goal completions from each traffic source or campaign, and even create funnels to visualize where users drop off before completing a goal. Learn more.
More easily optimize your ad campaigns. Share Analytics data directly with Google Ads to help optimize bids, potentially increasing conversions and lowering costs. Learn more.
Click here for a video overview of how to set up goals.
See you online,
The Google Analytics Team