Kamis, 07 November 2019

Changes to YouTube’s Terms of Service

YouTube
We're updating our Terms of Service ("Terms") to improve readability and transparency. This update does not change the Google Privacy Policy, nor the way we collect and process your data.
We've provided a summary of key changes but here's what you can expect:
Terms that are clearer and easier to understand with useful links to help you navigate YouTube and better understand our policies.
Expanded commitments to notify you about changes that may affect you, such as product updates or future changes to the Terms; and
Better alignment between our Terms and how YouTube works today.
The new Terms will take effect on 10 December, 2019. Please make sure you read the updated Terms carefully. If you would like more information, you can find additional information in our Help Center.
If you allow your child to use YouTube Kids, then please note that you are agreeing to the new Terms on behalf of your child as well.
You can always review your privacy settings and manage how your data is used by visiting your Google Account.
Thank you for being part of the YouTube community!
© 2019 Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043.
You have received this mandatory service announcement to update you about important changes to the YouTube Terms.

Rabu, 18 September 2019

Use a Smart List to get more conversions

Use machine learning in Google Analytics to help you get more conversions.
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Google Analytics
Maximize your conversions with machine learning
A Smart List is an audience that Google Analytics creates for you automatically. Using advanced machine learning, Analytics predicts which of your website visitors are most likely to convert in the future and adds them to an audience that you can then re-engage with Google Ads.
Analytics generates your Smart List using insights about your visitors and their activity on your site. Your list updates on a daily basis, so that visitors are automatically added and removed based on the latest available signals. This enables you to show ads to your highest potential customers, which can result in more conversions without an increase in budget.
Spend less time building the right audience lists for your business. Let Analytics do the work for you.
See you online,
The Google Analytics Team

Sabtu, 14 September 2019

Set up goals to measure success

Use goals to better understand how each marketing campaign drives revenue.
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Google Analytics
Use goals to measure return on ad spend and more
Goals in Google Analytics let you measure how often visitors complete specific actions on your website. From sign-ups, to purchases, to downloads, create preset or custom goals in Analytics and monitor the actions that drive revenue for your business.
Once you create a goal, you can:
Understand your true return on ad spend from each ad campaign. Assign a monetary value to each goal and see how much an ad conversion is really worth to your business. Learn more.
Learn what steps your users follow to complete specific actions. Measure goal completions from each traffic source or campaign, and even create funnels to visualize where users drop off before completing a goal. Learn more.
More easily optimize your ad campaigns. Share Analytics data directly with Google Ads to help optimize bids, potentially increasing conversions and lowering costs. Learn more.
Click here for a video overview of how to set up goals.
See you online,
The Google Analytics Team

Selasa, 23 Juli 2019

Create more effective ads using these three reports

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Google Analytics
Better understand how your ads are performing
Since you've linked Google Analytics and Google Ads, delivering more effective ads is easier than ever. Get the insights you need to improve your ads with these Google Ads reports available only in your Analytics account.
See what happens after customers click on your ads. Better understand their paths to conversion, or learn where non-converters abandon your site.
Check out these reports to uncover new insights that can help you improve your ads:
View the Campaigns report to see which ad campaigns are driving actions you care about on your site.
Explore the Keywords report to check which search keywords have high bounce rates, and which lead to revenue.
See the Search Queries report for the top search phrases that lead to your ad being displayed.
To learn more about how you can improve the performance of your ads using Analytics, download the "Linking analytics and ads" playbook.
See you online,
The Google Analytics Team
Help Center Google Play Analytics Forums
Help Center App Store Analytics Forums

Rabu, 22 Mei 2019

Announcing a new Google Analytics playbook for advertisers

Google Analytics
Improve your Google Ads results
In today's fast-paced competitive landscape, you need to make the most of your customer insights to grow your business. That's why we've published a step-by-step guide to help you realize the powerful benefits of linking Google Analytics and Google Ads together.
After you link Analytics and Google Ads, check out the guide to learn how you can:
Tap into automated machine-learning capabilities for your ads.
See how visitors from your ads engage with your website.
Use customer insights to show more relevant and effective ads.
See instructions here for how to link your accounts with just a few clicks.
See you online,
The Google Analytics Team