Better understand how your ads are performing | Since you've linked Google Analytics and Google Ads, delivering more effective ads is easier than ever. Get the insights you need to improve your ads with these Google Ads reports available only in your Analytics account. | | | See what happens after customers click on your ads. Better understand their paths to conversion, or learn where non-converters abandon your site. | | Check out these reports to uncover new insights that can help you improve your ads: | | • | View the Campaigns report to see which ad campaigns are driving actions you care about on your site. | • | Explore the Keywords report to check which search keywords have high bounce rates, and which lead to revenue. | • | See the Search Queries report for the top search phrases that lead to your ad being displayed. | | | To learn more about how you can improve the performance of your ads using Analytics, download the "Linking analytics and ads" playbook. | | See you online, | The Google Analytics Team | | | | | |
Improve your Google Ads results | In today's fast-paced competitive landscape, you need to make the most of your customer insights to grow your business. That's why we've published a step-by-step guide to help you realize the powerful benefits of linking Google Analytics and Google Ads together. | | After you link Analytics and Google Ads, check out the guide to learn how you can: | | • | Tap into automated machine-learning capabilities for your ads. | • | See how visitors from your ads engage with your website. | • | Use customer insights to show more relevant and effective ads. | | See instructions here for how to link your accounts with just a few clicks. | See you online, The Google Analytics Team | | | | | | | | |
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