| Use goals to better understand how each marketing campaign drives revenue. | Use goals to measure return on ad spend and more | | Goals in Google Analytics let you measure how often visitors complete specific actions on your website. From sign-ups, to purchases, to downloads, create preset or custom goals in Analytics and monitor the actions that drive revenue for your business. | | | | | Once you create a goal, you can: | | | • | Understand your true return on ad spend from each ad campaign. Assign a monetary value to each goal and see how much an ad conversion is really worth to your business. Learn more. | | • | Learn what steps your users follow to complete specific actions. Measure goal completions from each traffic source or campaign, and even create funnels to visualize where users drop off before completing a goal. Learn more. | | • | More easily optimize your ad campaigns. Share Analytics data directly with Google Ads to help optimize bids, potentially increasing conversions and lowering costs. Learn more. | | | Click here for a video overview of how to set up goals. | | | See you online, | | The Google Analytics Team | | | | | | | | 
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