Rabu, 18 September 2019

Use a Smart List to get more conversions

Use machine learning in Google Analytics to help you get more conversions.
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Google Analytics
Maximize your conversions with machine learning
A Smart List is an audience that Google Analytics creates for you automatically. Using advanced machine learning, Analytics predicts which of your website visitors are most likely to convert in the future and adds them to an audience that you can then re-engage with Google Ads.
Analytics generates your Smart List using insights about your visitors and their activity on your site. Your list updates on a daily basis, so that visitors are automatically added and removed based on the latest available signals. This enables you to show ads to your highest potential customers, which can result in more conversions without an increase in budget.
Spend less time building the right audience lists for your business. Let Analytics do the work for you.
See you online,
The Google Analytics Team

Sabtu, 14 September 2019

Set up goals to measure success

Use goals to better understand how each marketing campaign drives revenue.
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Google Analytics
Use goals to measure return on ad spend and more
Goals in Google Analytics let you measure how often visitors complete specific actions on your website. From sign-ups, to purchases, to downloads, create preset or custom goals in Analytics and monitor the actions that drive revenue for your business.
Once you create a goal, you can:
Understand your true return on ad spend from each ad campaign. Assign a monetary value to each goal and see how much an ad conversion is really worth to your business. Learn more.
Learn what steps your users follow to complete specific actions. Measure goal completions from each traffic source or campaign, and even create funnels to visualize where users drop off before completing a goal. Learn more.
More easily optimize your ad campaigns. Share Analytics data directly with Google Ads to help optimize bids, potentially increasing conversions and lowering costs. Learn more.
Click here for a video overview of how to set up goals.
See you online,
The Google Analytics Team